Axsens BTE


• Carry out a real market study of the products sold: :
• Product analysis
• Distribution channels
• Advertising - Advertising
• Price level: market fixing, company influence...
Duration : 2 days
Inter Price : 1 320€
Intra Price : Contact us for more information


Know how to recognize and implement a consistent and optimized sales forecasting process
Master basic forecasting techniques
Recognize the usefulness of sales forecasts at the operational level
To know how forecasting tools work

In the program

The need to forecast

  • The objectives and results of the forecast
  • Sources of forecasts
  • The need for internal and external collaboration
  • Arbitration and consensus

Forecasting methods

  • Qualitative
  • Quantitative
    • cleaning the history
    • the models to be applied

Case studies

  • Mid-term: make different sources coherent
  • Short-term: filter important variations
  • Indicators et performance

Setting-up the process

  • The criteria for a good forecast
  • The actors of the process
  • Steps to make to optimize the forecast
  • Panorama support tools

I register online

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“Let’s stop and try to get to the root of our problem.” Craig Larman.